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An Independent Educational Consultant Empowering YOU to navigate today's College Admissions Maze.

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Saddened by college admissions scandal

Good morning: Like many of you, I have been following the college admissions scandal that has been in the news these last few days.  As an independent college counselor with more than 30 years of experience, I am angry and sad that this is happening today.  However, I am not surprised.  I have met many… Read more

Understanding those Critical Financial Aid Letters

“The waiting is finally over!” Mrs. Drew* happily shared with me as I answered my phone in April 2018.  “Scott* got into all of the schools on his list, which is wonderful.  So, how do we decide where he should go?  I have started receiving his financial aid award letters and I don’t understand them. … Read more

Finding Free Money for College

“The choices you make right now will impact you for the rest of your life” ~ Kristina Ellis.  Every time that you think the price of a college education couldn’t grow more ridiculously expensive, costs go up again. As a high school counselor, I can remember sharing my concerns about the rising costs with parents ten… Read more

Stop Living Your Life Through Your Children

“Nothing has a stronger influence psychologically on their environment and especially on their children than the unloved life of the parent.” ~ Carl Jung The memory of holding my daughter for the first time is as fresh today as it was forty years ago. As the nurse placed her in my impatient, sweaty arms, it felt as if my… Read more

Conquering the Dreaded College Admissions Essay

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston S. Churchill It’s October, and for many high school seniors, panic has begun to set in. The deadline for submitting their application is less than a month away, and they haven’t yet begun their college admissions essay. Their… Read more

Applying to College? Top 10 Factors to Consider.

It’s a rainy Thursday afternoon at the end of August 2012.   I’m sitting at my desk in the Guidance office when I receive a phone call from a frantic parent. After introducing herself, she says, all in one breath: “My son is a senior, Mrs. Keilholtz. You need to help us. He hasn’t even looked… Read more